Facebook to Customise User Feed, Asks Users for More Help to Improve Its Algorithms
Facebook parent Meta Platforms will soon ask some users for more direct feedback on what they like to see in their feed. As well as what they what they don’t. This is as part of a broader effort to compete with TikTok and show people posts from users they don’t follow
Users will see “show more” and “show less” buttons on posts that appear in their feed. This will give them a more direct way to tell the company what they’re interested in.
Facebook will use that feedback to temporarily alter the kinds of content people see. It works to improve “discovery” across the company’s apps. And also shows new posts and videos to people from others they don’t already follow.
Meta already personalizes user feeds on Facebook and Instagram by using a number of signals. These include likes and follows, but the impact of the new “show more” and “show less” buttons are meant to be both direct and temporary.
“Using the buttons will likely impact the algorithm for 30 to 60 days. And also help dictate the kind of accounts that show up in feeds.” Said Tom Alison, the head of Facebook’s core app.
“We are looking at it as a signal you are giving us that is a little more time-bound than liking a post“. Alison said, adding that it’s meant to tell Facebook how you feel about the content at the moment.
What does CEO Mark Zuckerberg have to say about the Customer User Feed?
Chief Executive Officer Mark Zuckerberg has said that improving “discovery” is a key focus for Meta. Considering the key strength of TikTok, Meta has spent a lot of time and resources trying to build a competing short-form video product called Reels.
The “show more” and “show less” options will only appear on some posts. But they will also work on ads, Alison said. “It’s not designed for ads”, he admitted, “but you can apply these controls to ads.”
“This is all about delivering a relevant experience,” he concluded.