Google Begins Trial of Ad Monetization on YouTube Shorts

Google Begins Trial of Ad Monetization on YouTube Shorts

There is good news for those of you who like to create YouTube Shorts content. Soon YouTube Shorts will support monetization through ads.

In 2020, Google introduced the Shorts to Youtube, a popular short video format to bring better than the competitors Instagram Reels and TikTok.

According to a Bloomberg report, Youtube has only started testing out its specific video ads campaigns for application installs. soon, the company will begin to test ads in other formats.

Currently, there is no statement about whether the company will share the ad revenue with the creators like the Adsense method. Still, when shorts entered the platform, the company had a fund program for limited creators who made Shorts, and the company paid up to $10,000 for the largest channels.

Reported from XDA-Developers, Google’s Chief Business Officer, Philipp Schindler, told investors that the limited trial had begun on April 26, 2022.

As a core part of the pilot phase, Google is currently trying to insert ads for existing Shorts in the YouTube app. Google also said that they are testing other ad formats.

In his statement, Schindler said, “Even though it’s still in its early stages, we are driven by early advertiser feedback and results.”

On the other hand, prior to the current ad testing, YouTube had already offered a ‘limited access fund program’ for Shorts creators. At that time, YouTube offered to pay up to $10,000 for channel biggest.

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Shorts’ competitor TikTok has previously provided creator funds. This fund is used to ‘award’ creators in the US, UK, Germany, Italy, France and Spain. But reportedly, the funds channeled to the creators are very small.