Instagram is exploring a new feature that lets users pin specific posts to their profile above their photo grid, the company confirmed to TechCrunch. The new feature is currently in the testing phase and is showing up for select users on the platform. Users who have access to the feature are seeing a “Pin to your profile” option that you can select from the three dot menu next to posts.
“We’re testing a new feature that lets people feature posts on their profile,” a spokesperson from Meta told TechCrunch in an email.
The ability to pin a specific post to your profile could be a welcome feature for users who want to highlight their favorite posts that may have been buried somewhere farther down in their photo grid. The feature could also be useful for creators who post frequently but want to highlight a specific post.
However, a user can maximum pin three posts at the top of the profile grid. At present, the feature is in the testing phase and is available for limited users.
A similar feature is available on Twitter to pin tweets and on Tiktok to pin videos. The feature on Instagram has been in work for months now.
The ability to pin a post can be helpful for users who want to highlight their favorite posts. This feature will help those who post regularly, for example, content creators. As their favorite posts are buried somewhere down in the photo grid.
Though you can highlight a post in the Story and then pin the story to your profile. This new feature will make the process easier and more straightforward.
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A reverse engineer Alessandro Paluzzi has earlier shared a glimpse of the feature in January. It was in a testing phase, and now within a month, there’s an announcement of the limit of pinning three posts.
Instagram is not only testing the pin posts feature. The social media giant is also the ‘Recent’ tab option in the hashtags section. The content is now seen under the “top” and “reels” tab.