J Cole x PUMA First-Ever Basketball Sneaker Debuts on 31st July
Just after his recent release of the Lewis Street EP last week, J. Cole, popularly known for his music, is set to shift a feel of his creativity into footwear and basketball sneakers as he prepares to introduce his very first basketball signature in partnership with Puma.”The RS-Dreamer”. Inspiration from the idea of never letting go of your dreams despite any hardships or obstacles you may face the shoes were entitled RS Dreamer.
J Cole explained the logo, stating “When said out loud, all the best dreams sound crazy. Dreamer was created with the belief that, still, we must follow ours, no matter how unachievable they may seem to others. Apart from this special logo, the shoe features a 5/8 cut with a sleek black upper, a new cord lacing system and colorful detailing around the midsole with clashing yellow, red, purple and mint accents. The German sportswear giant revealed that the RS-Dreamer, the debut signature basketball sneaker of J. Cole, who has been aligned with the brand since February. Puma confirmed that its sponsored NBA and WNBA ballers will be wearing this shoe on court during the current seasons restart. Although it’s a performance shoe at its core for basketball games, the RS-Dreamer is a casual wear “Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy” says J Cole.
“The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside.” He added The J. Cole x PUMA RS-Dreamer will release at retailers like Foot Locker and many more starting July 31. The MSRP is set at a cool $125