Facebook Tools To Help Businesses to Interact with Customers

Your favorite Social Media platform Facebook Inc, is setting up ways for businesses to interact with customers on Instagram and WhatsApp, Disclosing the news at its virtual developers conference ‘F8 Refresh.’ on Wednesday 16th June.

The world’s largest and most popular social network says it is rolling out tools so developers could build ways for businesses to message customers on Facebook-owned Instagram. Facebook said 90% of Instagram users follow at least one business.

Facebook said its messaging app WhatsApp would support more types of messages. Capabilities like letting businesses send alerts when an item is back in stock. It is also testing a separate way for people to opt into messaging with businesses through a ‘Login Connect’ feature.

Facebook is focusing on expanding e-commerce, building augmented and virtual reality. As well as helping creators make money on its platforms. Chief Executive Mark Zuckerberg said after the company released its latest earnings.

Must Read: Facebook To End Special Treatment For Politicians

F8 Refresh

At the ‘F8 Refresh’ conference, which was held online after being cancelled last year due to the COVID-19 pandemic, Facebook also announced plans to launch new tools to allow researchers to analyze its data across public pages, groups and events which will help Businesses to Interact with Customers on Instagram and WhatsApp.

The Downside

WhatsApp has faced a major backlash in recent months after updating its privacy policy while expanding its business messaging tools. Confusing many users who were concerned that it meant their data would be shared with Facebook.

Remember earlier on. WhatsApp had stated that if you do not accept the privacy policy on May 15, your account will be deleted. Well, they rescinded the decision. WhatsApp also told Delhi High Court on that it is not forcing any user to accept the 2021 update in its privacy policy as it is not mandatory. It said that users will have a choice whether to accept the 2021 update, or they can choose not to do so, and are free to delete their WhatsApp accounts at any time.

However, you won’t be able to access your chat lists or make calls on the platform. Facebook has also been grappling with data privacy and transparency. Which has been going on for quite some time.

Recent findings also prove that Facebook also is releasing new tools around its WhatsApp messaging app and service, which will be used by more than 175 million people daily to contact business-connected WhatsApp accounts, according to the announcement.

“We’ve cut down the time it takes for businesses to get started on the WhatsApp Business API. By reducing the onboarding process from weeks to just five minutes,”

the announcement stated.


On Wednesday, Facebook announced it will launch a new application programming interface (API) for researchers, as TechCrunch reported.

The move is intended to provide legitimate researchers with access to Facebook data they previously enjoyed but lost as an unintended consequence when the company made changes as part of a crackdown on abuse, according to TechCrunch. The API will let researchers explore Facebook’s “influence on society,” as said during a speech at the conference,

This is surely good news for business, investors and developers in all.

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